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Tuesday, October 03, 2006

Getting bums on seats at the rugger? Why lets just rob people and then stiff them for good measure. 

I'll keep this brief because my point is simple.

People in NZ rugby circles have often commented this year on why there are less people going to rugby games and what can be done to entice them along. Well the reason they aren't going is pretty simple. There are a lot of games on these days and people don't have the time or the money to go to all of them. Another key reason is people don't really want to go along and watch teams with their best players missing through being rested for non existent up and coming games.

Anyway, one suggestion which has popped up on radiosport talkback quite regularly is copying off the Australians with their cricket coverage.

And what they do is they won't broadcast the test match or one dayer in the city where it is being played unless it is soldout.

Well the reason why this won't work in NZ is equally obvious but I don't think I've heard any callers or radio hosts really mention it.

In Australia all the main sporting events are free to air on stations such as Nine Network (which has the cricket), Seven Network (which shows the rugby) and the ABC amongst several others.

Whereas in NZ the majority of the major live sports on our TV's is on Sky Television.

So people have subscribed to Sky Sport on the basis of them getting live rugby games, live league games, live cricket games etc. They have paid to see them live on their screens.

And therefore Sky and the rugby union wouldn't have a legal leg to stand on if they told people in a particular area that they couldn't watch a match unless it was sold out or a certain number of tickets were pre sold. People have already paid to watch the game. Sky gives the rugby union money for the rights which has come from people who have subscribed. Subscribers could then turn around and say it's a breach of contract and cancel my subscription, give me my money back or give me free tickets to the game.

So let's have a few hosts work this out and put this argument to bed shall we?

Comments:
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