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Saturday, April 10, 2010

Best corporate renaming ... ever 

From the Crafar farms saga:
Last month, the China Jin Hui Mining Corporation (recently renamed Natural Dairy (NZ) Holdings) agreed to purchase the Crafar farms in a billion-dollar deal.

That new name is up there with the NZ Climate Science Coalition and the Institute for Cetacean Research. Mind you, "Crafar farms" is itself a euphemism for "severely mistreating animals while raping the land and poisoning your water."

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